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My name is Jarrell I am the guy who takes the photographs.  That is me, the guy with his feet on the couch drinking coffee, the mug says "Wake up and be awesome", I try, but it is a work in progress.  I established Elemental Photography in 2011  and enjoy almost every minute of it (I still have to submit forms and money to CRA so some things are more enjoyable than others).


As a commercial photographer, I primarily capture imagery with a business focus.    My work concentrates on various aspects of the built environment from structures and infrastructure to the processes that make them tick and the businesses that inhabit them.  The list of applications and uses is wide as there are so many actors inhabiting this space; from simply capturing (a location, person, process, or product) for marketing purposes, to creating portfolio images for architects and builders or documenting development projects.  I like imagery to have purpose and value, not just from an aesthetic perspective but from a business and personal perspective, as such I work with clients to help craft images that provide solutions to business needs.    

I do have a style and preferences,  architecturally I like clean lines and a feeling of light, warmth, and individuality where the landscape and building complement each other; I like functional spaces that make you feel comfortable like big old farm kitchens with the smell of bread wafting through the air, these sights and smells are woven into my background (they make me feel warm and fuzzy). Good visual media invoke feelings, they can make you think, they can make you feel, and as a result, they are effective in making connections with the target audience, that is my  goal.  Paradoxically when it comes to photographing people I am drawn to darker images  small colour pops and negative space.

A little bit about me: I am a Canadian-born (Victoria, BC), South African-raised professional photographer based in Halifax, Nova Scotia. 

Before moving to Nova Scotia I worked as a pixel peeping satellite analyzing geo-spatial data scientist, project manager and consultant, specializing in the built environment at a national institute in the Southern Hemisphere.     I have a British sense of humor (its a thing),   wear jeans and a t-shirt as a uniform (I can dress up if required), have been adopted by a small white dog, drink copious amounts of coffee (the picture at the top is pretty much my work wear, dog and coffee cup) I am also the benign dictator (servant) of a collective of fish called Gary and occasionally talk to people about esoteric subjects in random settings.  For those that are interested I have two Masters Degrees  and a PMI certification,  I also have a serious work ethic and deliver high quality work on time and on budget at a surprisingly economical rate.  I am primarily  utilized by clients from all over Canada, these clients have won numerous awards – their triumphs are their own, I have done a good job in documenting  and interpreting their  work and that gives me joy.

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